Call our team +44 (0) 207 566 3939


What steps to take in order to build a successful advertising campaign?

What steps to take in order to build a successful advertising campaign?

by | Feb 3, 2015 | Blog, Product Information, Tips & Advice, Uncategorized | 0 comments

Inside and outside the Internet, people are exposed to thousands of advertising impacts. According recent studies, over 90% of domestic UK Internet users have seen an advertisement online. Other experts in digital marketing indicate that, on average, Brits received more than 3,000 daily advertising impacts, whose origin is traced to the efforts of hundreds of brands looking to capture our attention and transform them into customers.

This work takes the form of advertising campaigns, which are a very important part of the overall communication strategy of companies. Marketers are defined as those strategically aligned to expose and promote attractive themes and messages with a double intention: to inform and persuade consumers.

The question is: how is an advertising campaign built?

There are multiple positions on the matter. However, you might find some essential points in all advertising campaigns that seek to gravitate to the public, which is equal to forging a lasting relationship between brands and users.

Would you like to know the steps?

1. Evaluate your brand. A successful advertising campaign is not only concerned with spreading the qualities of a particular deal, but also with clearly expressing the personality and brand. Therefore, before creating a campaign, you must ensure that the message associated with your product reflects not only the virtues of it, but the qualities and the daily life of the company.

2. Defining objectives. Basically it comes to you to clarify what the reason is that underlines the development of the campaign. You can strengthen your brand in the minds of users, attract new customers, promote actions and so on. This is important because you will need to create specific and related purposes towards your market.

3. Creativity. After defining the advertising goals, you must work on the strategy that lets you meet them. In short, you must implement actions that will help you realise the goals.

To design the plan of action, experts say you should ask yourself several questions: What’s different about my offer to others? What audiences should be directed by my campaign? What elements should I include in the message of my campaign for maximum impact? What means do I need for that message to reach the right people?

4. Prospecting impact. It’s easy to say that your ad campaign has to benefit your business. However, you have to project how this work will affect communication in your sales and your income. This kind of survey allows you to make a more detailed and effective evaluation of results.

5. Final Analysis. Once you have completed the above aspects, you need to take another look at the work done, with the aim of finding errors that may alter the plotted course to the campaign before its launch.

Blog Categories

Contact Details

Tel: 0207 566 3939

Fax: 0207 566 39352



Our Location

Capital Office
Kemp House
152-160 City Road
London, EC1V 2NX

Opening Hours

Monday - Friday: 9.00AM – 5.00PM
Saturday: Closed
Sunday: Closed

What Does a Company Director Do?

What Does a Company Director Do?  The role of a company director does not end at simply establishing a business address or projecting motivational predictions about the company’s growth. A company director is required to recognise and fulfil a number of key roles. A...

This Is How to File a Confirmation Statement

This Is How to File a Confirmation Statement Whether your business is the pride of a remote UK postcode, or you’ve registered your company at a more established business address, you must file a confirmation statement at Companies House. A Confirmation Statement...

All You Need to Know About Limited Company Shares

If you’re set to launch a company limited by shares, it’s important for you to understand all there is to know about these limited company shares and what they mean for your business. Before you begin working via your prestigious registered office address, take note...

Appointing and Removing a Company Director

There may be a number of reasons you’ll want to remove your existing company director and/or appoint a new individual to the role. Whether you’re planning a major reshuffle at the top for the sake of changing course of your limited company’s ethos, or an individual is...

Where Do I Send My Stock Transfer Form?

Congratulations! You’re either a newly formed business, or you’ve been running your brand from a reputable business address for some time. But with the plaudits comes the pressure; not least the overwhelming number of documents you must process and submit. And when...

7 Important Roles of a Company Director

You may be the proud owner of a new business, functioning from a credible business address, and envisioning a bright future ahead. But if you’re unsure about exactly what a company director’s role entails, then you may find yourself hindering your company’s progress....

In a hurry and just want some advice?