Inside and outside the Internet, people are exposed to thousands of advertising impacts. According recent studies, over 90% of domestic UK Internet users have seen an advertisement online. Other experts in digital marketing indicate that, on average, Brits received more than 3,000 daily advertising impacts, whose origin is traced to the efforts of hundreds of brands looking to capture our attention and transform them into customers.
This work takes the form of advertising campaigns, which are a very important part of the overall communication strategy of companies. Marketers are defined as those strategically aligned to expose and promote attractive themes and messages with a double intention: to inform and persuade consumers.
The question is: how is an advertising campaign built?
There are multiple positions on the matter. However, you might find some essential points in all advertising campaigns that seek to gravitate to the public, which is equal to forging a lasting relationship between brands and users.
Would you like to know the steps?
1. Evaluate your brand. A successful advertising campaign is not only concerned with spreading the qualities of a particular deal, but also with clearly expressing the personality and brand. Therefore, before creating a campaign, you must ensure that the message associated with your product reflects not only the virtues of it, but the qualities and the daily life of the company.
2. Defining objectives. Basically it comes to you to clarify what the reason is that underlines the development of the campaign. You can strengthen your brand in the minds of users, attract new customers, promote actions and so on. This is important because you will need to create specific and related purposes towards your market.
3. Creativity. After defining the advertising goals, you must work on the strategy that lets you meet them. In short, you must implement actions that will help you realise the goals.
To design the plan of action, experts say you should ask yourself several questions: What’s different about my offer to others? What audiences should be directed by my campaign? What elements should I include in the message of my campaign for maximum impact? What means do I need for that message to reach the right people?
4. Prospecting impact. It’s easy to say that your ad campaign has to benefit your business. However, you have to project how this work will affect communication in your sales and your income. This kind of survey allows you to make a more detailed and effective evaluation of results.
5. Final Analysis. Once you have completed the above aspects, you need to take another look at the work done, with the aim of finding errors that may alter the plotted course to the campaign before its launch.