Business Apps

Ever since Facebook and Twitter became a fad of the modern generation businesses of all sizes realized their potential and immediately created business pages on the top 10 percent social media sites in the world. Their goal is to attract new customers, build their brand and engage a wider audience. But how do you use the different social media channels to your advantage? Where do you start? And what do the professionals recommend?

In this article, we are going to talk about the 7 best social media marketing tricks to catapult your business into success.

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Table of Contents

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• Understanding your Audience

• Take Advantage of the Strengths of Each Channel

• Interact with your Audience

• Show There’s a Human Behind the Brand

• Ensure your Senior Executives are Authentic

• Use the Right Tools

• Put the Effort in to Gain Value

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1. Understanding your Audience

The first thing you need to do is to understand your audience and why they particularly chose to be in that specific social media channel that you plan to market your business on. The manner in which they use social media should also be looked into. For example, certain users prefer to be on Facebook and Instagram because it allows them to post more texts, photos, videos and create “MyDay” video and picture tidbits of your day and Instagram stories. By comparison, on Twitter they can only post up to 280 characters of texts (which includes links to other sites).

What does this tell you as a marketer? It shows you that one group of users prefer to be more bold and want to build their social media profiles more prominently, while the other group prefers the minimalist style of exposing themselves to the world. Some are just there to become amateur journalists and if we take Elon Musk’s statements about Twitter users being fake bots at face value, then some are there just to become spammers. This tells you to cater your ads to your audience differently in order to capture their interests.

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2. Take Advantage of the Strengths of Each Channel

How users engage in ads on different social media channels will determine how your sales output will perform. It would be a very good thing if you did a feasibility studies about this, so you can do effective social media marketing on each social media sites and succeed. Every channel has different strengths. Many businesses use Facebook as a shop window displaying lots of key information such as their location, website and opening hours, so it helps connect with the brand.

Twitter’s strength is based on delivering information straight to the point in 280 characters or less and you make sure your ads are squeezed into these parameters. On the other hand, Linkedin is slightly more formal in tone but has some great tools for engagement like groups and polls, so use this tools to market your business. Now TikTok is the most unique of them all! On TikTok users are allowed to upload videos on a myriad of topics that range from 10 seconds – 3 minutes. But we also know that people nowadays have very short attention span, so you make TikTok video ads that are short but will include all the key points about your business for people to engage.

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3. Interact with your Audience

The best thing that social media created is a place where businesses and their customer base can interact on a personal level. It also gives more power to the paying customer and demand more from the businesses that they patronize. A good example of this is PayPal. A good friend of mine told me that his financial issue on PayPal was resolved faster on Facebook or Twitter than by calling them over the phone. Back in the 1990s this would’ve taken someone a week to get resolved and this is not counting the communication between banks and the fintech third party business like PayPal. This is also true on various other businesses and their customer base.

You can also hire professionals on job boards like Upwork, Fiverr and ClousPeeps to handle all the customer service for your business on social media via chat. This means that you’ll also save money on hiring employees and put them on freelance work, instead of hiring people the traditional way and adhere to government mandated salary and benefits and so forth. Some of these contractors go above and beyond to please your customers, which not only makes them happy doing business with you but they keep coming back for more and become repeat customers.

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4. Show There’s a Human Behind the Brand

It’s crucial for your business to survive by engaging with your audience in not just a professional way, but also being genuine and human. As a rule of thumb, it is recommended that you drive a friendly conversation with your audience on social media, preferably with a relaxed tone and letting that human side shine through; although there may be some exceptions, especially with what type of business brand you’re marketing.

Allowing the ‘human side’ to flow unrestrained when you’re a B2B brand means that you come as an honest person rather than a business entity in the eyes of your clients. When you’re a B2B company, you are not appealing to the other company/brand, you’re actually talking to the shareholders and employees working in that company. They are a different kind of customers that you’re trying to reach out to and it’s kind of like a B2B2C. That human side that we’re referring to is absolutely critical once your clients/customers calls in to complain about your products or services – it helps reassure them that their concerns are being seriously considered when they know there is a real person behind the account that they’re communicating with.

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5. Ensure your Senior Executives are Authentic

Remind your company execs that despite you respect their personal space and private lives, when they post on social media they’re like politicians and any untoward or negative post or comment or even an emoji reaction can deeply affect the company, therefore they should be careful with what they post on social media. Make sure that you tell your executives to make their interactions on social media to be relatable to the customers in general in order to resonate with their audience.

Basically just tell them to be as authentic as possible as most people can detect their insincerity, which can hurt your company’s reputation. You may call for a meeting with your executives and discuss how they should post on social media; however, try not to takeover their accounts as you could be fighting yourself in that case and you may lose that authenticity that you’re trying so hard to implement among your subordinates.

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You may also want to read "How to Setup a Limited Company Online"

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6. Use the Right Tools

There are more than 133 social media sites operating on the web as of August 2022 and normally experts recommend that you only market your business on the top 20 of these sites. But managing even with just a fraction of these sites can be time-consuming and exhausting, and you will need tools that can help you manage your social media pages efficiently. Perfectly timed social media posts gets the greatest audience share according to experts, therefore you should use a scheduling tool to help you post important updates on the different time zones in the US and make sure that you post mostly in the morning at around 9 – 10am local time. There are quite a few on the market such as Loomly, Hootsuite and Meltwater. These allow you to spend a couple of hours scheduling all your content for the week ahead.

A sentiment analysis tool like Clarabridge or Onalytica may also be helpful in you calibrating your social media interactions and improve your business transactions with your customers based what people are saying about you on social media. Positive responses from your audience means that you’re on the right track and you ought to keep doing what you’ve been doing. However, if you receive negative feedback from customers and the general public, then this indicates that you need to step up your game in appeasing them. Come up with a sound strategy to win back the hearts and minds of the people to your brand and outmaneuver your competitors.

Lastly, keep track of each social media analytics as this can tell you your KPIs (key performance indicators), which areas are doing well and which areas needs your attention and improvement. If you pay attention to the tiniest of details and keep your ears to the ground, then you’ll do just fine with your social media marketing efforts and be on top of your competitors. Having said that, be creative in engaging with your audience and make your competitors stumble in keeping up with you, instead of the other way around.

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7. Put the Effort in to Gain Value

Doing social media marketing and managing your social media pages requires a longterm commitment. You can’t expect to make a big splash in the water by just dipping your toes into it, the same way, you cannot expect to see great results with a few days’ worth of effort. It’s ironic isn’t it? Everything now is digital and can be accomplished with a push of a button or a few clicks of the mouse, and yet still, it takes months and sometimes even years to establish a strong business brand on social media while battling it out with your competitors.

Consistency and perseverance will definitely produce amazing results for your social media marketing efforts and you’ll be very happy after a year or two of doing this, because you will have reaped the benefits of your labor.

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Our human brains are designed to worry and look out for danger – our brains are very good at it too!Leading psychologists have often concluded that humans were not built to be happy, but were built to survive. This strong desire to survive is driven by us looking for potential risks and problems and working out how to overcome them, should they ever occur.It is our cognitive features that have helped us evolve so successfully. From discovering and controlling fire to inventing the wheel, we were driven to develop such things out of fear or to solve a problem.

• Fear of starvation = hunting tools and later agriculture
• Fear of death = medicines and medical treatments
• Fear of threat = organisation of communities and the formation of armies

And the list goes on....Our brains are built to determine the next thing to fix or improve in our lives and this is why sales and marketing techniques aimed at solving human problems and providing solutions to issues are so effective.

Appealing to our restless minds

There are not many people who are in the fortunate position to be able to sit back, relax and be content with their lot. Even those millionaires who appear to have everything at their feet still worry about how they are going to keep their wealth protected and their lifestyles maintained and improved.Instead of our brains being content with our surroundings and how the world is making us feel right now, we will constantly focus on how we can create or fix any problems we have or worrying about what may be on the horizon.Our human brains don't sit comfortably for long wondering, “What can I enjoy today?” But, rather, “What problems can I fix today?”

Making obstacles into business opportunities

Some common human obstacles can become business opportunities if you know how to solve them, or at least provide some temporary relief for a little while.This is exactly how the holiday industry works. You have a stressed out and exhausted worker looking for a solution for their woes. You own a seaside hotel with a pool and spa where people can take a well-earned break away from their busy lives.Your hotel guests get a chance to escape the 9-5 grind and their long and tedious commute to work and back each day. Win-win all round!The skill here is to keep your hotel guest coming back for more. You can do this by keeping in regular contact with them and providing them with exciting news updates and beautiful photographs of your spectacular sea-views, comfortable hotel rooms or tempting new menu.By doing this you are connecting with your customers on an emotional level and you are reminding them that the perfect solution to their problems (overwork and exhaustion) is right here waiting for their return.

Creating a vision for your customers

Everyone is creative – even if you believe otherwise. You are creating new thoughts as you read this. You can help solve your target customer’s problems by creating a positive vision of your solution in their minds.By truly understanding your ideal customer inside out you will know what concerns or issues they will worry about. It is your job to create a vision of their perfect solution and deliver it on a plate directly to them.When you take the time to analyse your target audience and get inside their collective heads you will start to see what things feel good to their senses and things that don't.This way you can avoid switching off your target audience with the wrong message or creating the wrong image of your product or service in their mind.You need to be discerning about their discomfort. The idea and vision you want to create for your product or service is something that is positive and worthwhile. Show them that having what you are providing will enable them to better cope with whatever problems they are experiencing.

Tactile marketing techniques

Despite to huge rise in digital sales over the internet we still have a human need to touch something. This is most common with physical products such as shoes and clothes. We will have a desire to identify the most comfortable texture or the best fit.There is still a huge demand for real books that you can hold and read despite the popularity and convenience of having a digital version to download and read instantly. This is why for self-published authors it can be a good move to offer your book as a digital version on Amazon Kindle, Smashwords and other digital platforms but also offer your book through a print-on-demand service for those who prefer reading physical copies or would like to buy your book to give as a gift.

Emotional marketing with physical materials

As you want to be solving a problem with your product or service you need to connect with your customer on an emotional level. Giving your customer something tactile to connect with can often outstrip digital marketing efforts for gaining sales.A recent study conducted by Millward Brown for Royal Mail found that “this research strongly suggests that greater emotional processing is facilitated by the physical material than the virtual.”Offering your prospective customers a gift or free sample will act to leave a much deeper impression on the brain. This causes your product or service to be better remembered and a positive physical experience will help to build trust in your brand and a stronger desire and motivation to buy from you.

Tactile marketing can be along the lines of these examples:

• Offering free samples of your cookies if you own a bakery shop or market stall
• A free 5-minute hand massage if you are promoting your beauty salon at a local community event
• Hosting a free cheese and wine taster evening if you own a deli or restaurant
• A free sauna or workout session at your gym

Solving problems of your own

While the main focus of your business activities should be towards finding solutions to your customer’s problems, don't forget that there are also great solutions to help you solve your own business problems and issues too!One of the biggest issues a sole trader, solo entrepreneur or small business owner faces is the lack of available time to dedicate to developing their business and making it run more efficiently.As a business owner, you will have problems of your own to solve. So why not consider freeing up more of your time and giving yourself a break by using any of the following tips:

1: Cut down on your time reading and responding to email

Did you know that nearly one-third of an average working day involves dealing with your inbox? Set yourself a rule to only read and respond to emails twice per day. You can set yourself a time limit of half an hour in the morning and the same in the afternoon, for example at 10 am and 3.30 pm.Don't look at your email at other times and only respond to those that you need to. Email can eat up a huge chunk of your day and sending more emails out will only act to increase what comes in.

2: Use productivity apps

There are many free business apps that have been created to help you to better organise your day. Google Calendar, for example, can help to remind you of appointments and important events.Look at using a free Pomodoro timer to help with your concentration and to give you regular short breaks throughout the day to refresh and re-energise your mind.

3: Build an email list

Capture the contact details of your website visitors and build an email list for a low-cost solution to engage with your customers and interested prospect. MailChimp is great for organising your mailing lists and handy for running split-marketing campaigns.

4: Manage your Social Media

We have all fallen into that trap of opening Facebook and then boom! Half the day has gone. Try to curb the time you spend on social media by using a management tool such as HootSuite or outsourcing its management to an outside expert.

5: Outsource your admin tasks

As mentioned above with handing over the management of your social media to an outside expert, you should also look at freeing up your time from other business admin tasks that are just as time-consuming.While essential tasks for the success of your business, admin task are a big time-drain and they are unproductive in the sense that they don't generate any money for your business. Yes, they are necessary, but your time would be better spent focused on other aspects of your business, such as your customer research and marketing plans.Look at freeing up your precious time with services such as those offered by Capital Office London:

• Call Answering: Impress clients with a London telephone number and a team of professional PAs who will personally greet your client and handle your business calls.

• Virtual Office: Our complete virtual office combines our prestigious London virtual address with our leading professional call answering service. Our virtual office is designed to help you convey a professional image whilst ensuring you maximise your productivity.

6: Organise your to-do list

Obey the 2-minute rule where if you have a task will take less than two minutes to complete, do it right away. Getting these little tasks done and crossed off your list will make your to-do list look far less intimidating and you will be encouraged to power through the rest of your tasks with greater energy.

Conclusion

In summary, look at the many ways your product or service can help to solve a particular customer problem. Identify your target audience and work out their likes and dislikes and find where they hang out so you can better reach them with your solution.Don't forget to solve your own problems along the way by making good use of the tools and services that are available to you, from free apps to outsourcing time-draining tasks.With all this extra time you can save yourself, you can better focus your efforts to define your business goals and also give yourself a well-deserved break once in a while.

Running your own business takes a lot of hard work and effort. Any business owner will agree and appreciate that fact, but a big part of making your business a success is to be open to the latest ideas and innovations in technology.It can take a good while to establish an efficient and productive workplace with a lot of testing, trial and error along the way to find what works best for you. However, if you want to stay on top and run your business to maximum efficiency than you cannot risk becoming complacent about your work processes and procedures.

How is technology improving the workplace?

There has been a technological explosion over recent years that has seen the rapid adoption of new technology and computer apps and tools that have provided great advancements in the workplace. This has meant that a lot of brand new startups have jumped in with a completely different workplace design that looks nothing like how a traditional business was structured, even as little as five years ago.There is no denying that the workplace has been gradually evolving over the years with small improvements and updates, but throughout many decades the humble office has pretty much stuck to the same tried and tested structure that existed 150 years ago, or even longer.New start-up businesses are finding new ways of working that not only help to improve productivity in the workplace, but also enable entrepreneurs to start their new ventures as a lean business operating on a minimal budget.This involves creating the right workplace environment to attract and retain their key staff members that will act as the foundation nuts and bolts of their business. Many new business enterprises are started these days on a very small scale with just a handful of key staff that are essential to the company. Modern technology has enabled more entrepreneurs to launch their successful business ideas without needing huge financial backing or business loans for large-scale office and workspace premises to work out of, or the need to hire as many employees as would have been needed on the ground as say 15 or 20 years ago.Modern technology has now been providing new business owners with the right tools for productivity, effectiveness and efficiency at the fraction of the cost of having to pay in-house staff to do certain essential everyday tasks.

Flexibility to grow and expand or scale down as needed

A lot of business owners can face fluctuations in business revenue throughout the year. This is quite commonly expected for seasonal businesses and for those who's manufacturing output depends on the consistency of incoming orders. Navigating the ebbs and flows of a variable cash-flow and managing it well is one of the key elements to running a successful long-lasting business.The flexibility that modern technology offers a business owner means that they can scale up or scale down their operations to match their workflow and will mean that they are not paying out a huge chunk of their business revenue on costly office rental contracts or staff wages.These days your company staff no longer need to be chained to their work desks or glued to their computer screens to ensure that their tasks get completed. The introduction of portable IT products such as laptops, tablets and smartphones have enabled workers to carry their work with them. This has lead to a lot of employers offering flexible work contacts to their employees that has enabled many of them to hire remote staff that can work from home so they don't have to pay out to supply their workers with a physical bricks and mortar office, the IT and telecommunications infrastructure needed, or power and water services that go with a standard office lease.For the business owner, this is a very freeing approach because they can simply take on more remote freelance or contracted staff to help them complete an incoming large project that their existing team may struggle to cope with on their own. It also means that they don't need to turn down any opportunities that come their way simply because they lack the capacity to handle large projects with the staff they currently have.The use of online collaboration tools such as Slack and Smartsheet means that you can control all of your team members from one place, no matter where in the world they are! Your team can collaborate and share files, progress and essential information in one place and you can keep an eye on everything that is going on without needing to leave the comfort of your office.

Scaled-down workplaces

With the use of modern technology combined with flexible working patterns, many business owners find that they no longer need as many office desks or workstations than before. Because not every employee is in your office all day every day, you can look at saving yourself a lot of money by having a scaled-down office structure where desk spaces are shared between employees.Technology is a wonderful thing for productivity and efficiency at work, but you may not want to go as far as using smart sensor technology to monitor your desk occupancy, but it is useful to know how many people are using desk space at any one time.Knowing how long desks are left vacant can help you analyse how much desk space your company actually needs. You could look at incorporating hot desks or workspace benches where your employees have somewhere to work from while in the office, but isn't their own designated area and is shared by your team as a collective.

Virtual Office Options

Is there actually a need for you to have a workplace office or reception area at all?This is a very important question to ask yourself, especially if you are setting yourself up as a sole trader or solo-entrepreneur. You may be thinking of starting up a small business from home or from a small workshop or retail shop where you either don't have the space for an office set up, or you simply don't need to run an office or have a reception area.Of course, if you are setting up on your own, you will have to realise that you need to handle all of your business administration tasks by yourself and that includes answering your business calls, doing your own bookkeeping and business accounts as well as opening and dealing with all your business post.For a lot of solo-entrepreneurs with big ideas, the thought of doing everything yourself, right down to being your own receptionist and office clerk, can be very frustrating. The time it takes to do your everyday administration tasks can be huge, and it is time that could be better spent more productively elsewhere on your business.This is why Complete Virtual Office Services have taken off in recent years, especially amongst small business owners that are trying hard to start and grow their business on a limited budget. Virtual office services are wonderful tools for a solo-entrepreneur simply because they don't need to blow their budget on leasing office space and hiring administrative staff to look after these essential business tasks.By using virtual services you can free up your time to spend engaging with prospective new customers or building your business network, or simply actually doing your work instead of getting distracted and interrupted by answering the phone every time it rings.If you think you can handle your incoming business post by yourself because that is just one task per day and can be handled in the morning, then this task is still time-consuming enough to tie up a decent chunk of your working day. Answering your telephone on top of this is different because the phone can ring at any time during the day. This is why it makes good business sense to look at using a professional call answering service such as the one offered by Capital Offices.Professional call answering services can free up your time and allow you to concentrate on your work without constant interruptions. This means that you can become more productive and are able to better meet your client deadlines. Your business calls will be in the safest of hands and will ensure that not a single phone call is missed because you are busy working or are with an important client that needs your full attention.With a call answering service alone you will greatly benefit because you will never lose any new opportunities coming from curious potential customers and your callers will be impressed that you have a professional receptionist answering their call instead of the stressed-out boss who is obviously struggling to manage everything on their own.

Better communications

Winning new clients and holding on to your existing customer base is crucial if you want your business to remain sustainable. A lot of business success is down to your customer service and the way you communicate with people.There is so much modern technology available that you can take advantage of to make managing your customer relationships easier, and that includes outsourcing some of your essential business tasks to experts in their field that can help you.Rather than struggling with numbers and balancing your books, you can look at hiring a professional accountant or using an online bookkeeping and accounting solution, such as QuickBooks. For your business administrative tasks, you can look at hiring either Complete Virtual Office Services or just having your business calls taken care of via a Professional Call Answering Service.Additional physical workspace such as meeting rooms are also being changed for the better by modern technology. No longer do you need to pay out rent on a meeting room that is hardly used on a regular basis. Instead, you can look at taking advantage of hiring ready to use meeting room space in London for your important client meetings or as a gathering place for your annual AGM.All these advancements mean that you can help your business to reach high levels of productivity, collaborate easily with all of your team without the need to keep them tied to your office, and save a lot of money by using apps, software tools and virtual services.If you would like more information about any of our professional business services, feel free to call our friendly team on 0207 566 3939 or email us: OFFICE@CAPITAL-OFFICE.CO.UK or why not pop in to meet us at Capital Office, Kemp House, 152 - 160 City Road, London, EC1V 2NX.

Meetings can be a powerful weapon for SMEs, but also a huge waste of time. A well-organised meeting agenda can be vital for any company; the key here is to be clear about the agenda of business meetings, the reason for each one, the people who will attend and the maximum time that can be devoted to each. Once this information is analysed, it is easier to create a meeting that has far more worth than one simply thrown together in a rush.Seen this way, the task may seem daunting, but fortunately today there are many tools to help you manage your schedule of business meetings and to fix an appointment with employees or customers. These are the ones we have selected:

Tools to set up meetings

Doodle

Its main function is to organise the calendar of meetings, but can also be used for other events. With Doodle, you can know the availability of the people they want to meet up with and so find the date that suits everyone. Once you have it clear when you want to be at the meeting, you can send the link by email or through the interface to other participants.Doodle works as a shared online platform and is known for being a very intuitive calendar. If you do not have time to learn to drive a more powerful calendar and do not have big needs, this is your tool.

GoToMeeting

One of the tools that is most renowned and most used. It is a paid software which not only allows you to manage a calendar of events, but also makes presentations to large groups and even creates online polls and surveys. It has several versions which also include the possibility of interactive training sessions.GoToMeeting is a good choice for those conducting online meetings and conferences through the network on a regular basis. Besides organising the meeting agenda, you can setup meetings through the platform.

Google Calendar

With improved Google Apps, Google Calendar also comes to mobiles and tablets. The advantage of Google Calendar is that it integrates with your Gmail and, of course, is free. The tool provides a personal dashboard that allows you to create appointments, set reminders and even share with other team members. Plus, you can synchronise with Google Hangouts to video conference with up to 10 people.

TimePal

TimePal is useful for setting events with partners from different time zones. It also allows you to set the duration of the meeting, so that it will tell you if you are exceeding the schedule.TimePal functions as a board that matches the schedule of each region, to see the hours that match the rest of the group. Like most applications, there is a limited free version, or if you pay, then you get no ads and more features.

TimeBridge

As with Google Calendar, TimeBridge can be used to organise meetings or personal events. TimeBridge's meeting management service can either be operated with large groups or one-on-one meetings and cover different time zones too. It can be integrated with Microsoft Outlook, Google Calendar and Apple iCal. and also includes phone and Web conferencing opportunities.

WhenisGood

WhenisGood is a basic, online tool that will generate a link to a survey and send this to other participants with different proposed dates. Once respond by all, you can access the results and choose the date that received the most votes.

Meetomatic

Meetomatic is another free service online, where you just have to choose possible dates and send them via email or social networks. With the responses of all participants in, you can easily establish which date generated the greater consensus.

UberConference

A very useful tool to find out who's who in a meeting. UberConference can query data collected from other people and initiates a simple, visual, and free to use conference call. It allows you to quickly set up and join free conference calls without the use of PINS.

Attendium

Attendium is a tool that automates the lists of invitees to a meeting, which is useful for mass events, but perhaps not for use with meetings where there are a limited number of participants.If you liked our business blog post, you can find more helpful tips in our productivity section.