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choosing-the-perfect-name | Capital Office

Tips on choosing the perfect company name

Is it just because you think it is a good name?

So you’re thinking of names, and it is perfect. You love it. Clear, intelligent and smart and funny enough to put your customers in stitches, right?

Do not think that just because you like the name, the world will agree? It is a good idea to take at least a moment, if not three. And if you think about taking a dangerous step including jokes in your name, you will want to take four, five or six moments too!

The first call you can make is with people you know – friends, family, staff and customers or potential friendships. The more people you ask, the more opinions you have, but chances are that if you ask people the more they will look at it differently as well, and it will become increasingly difficult to stay focused. So, you have to know what questions to ask and what you want out of this exercise.

Some of these issues related to the proposed name of the company that can help are:

• What does it sound like to them when said aloud?
• Do they understand what it means?
• Can they relate to it?
• Is it related to the product or service you are trying to sell?
• Do they want to deal with a company called that?

You need people to be honest and choose the ones that will tell you what they really think, not just something that you might want to hear. The earlier the better, because they can get rid of the names you have in mind and it means that you have more time to put into a new company which helps you from being pushed off the track.

You can also seek help from professionals. The best consultations can guide the mind and help explain the options of the name, both good and bad – they can show that they have some form of testing on a variety of networks and even appoint a company to test different responses to each other.

On the cheaper side of things, online forums can provide an official cost effective to provide independent feedback – especially if you can target the type of customers you want to attract. If you can find where your potential customers are, you can run a test with the name of your business.

Many people delay, with the naming of the company because they do not know where to start or do not feel that they have the right spark. Write the words that come to mind when you think of your company on board or large sheets of paper. First, do not worry too much about how good they are – you can filter them down and try to combine different words together to create names later. Use a thesaurus to determine the word that means the same thing you’ve been thinking about.

Ask friends, relatives or employees to do the same. If you let your imagination go wild, you can specify a long list of words and names to choose from. If you get too “wordy”, then it’s time to call for help!
Looking at competitors and other companies can make you more successful in terms of inspiration.

Again, if your budget can stretch to it, consider hiring an agency to provide innovative ideas and can develop specific name.

Use one of the many tools available online to create a domain name for website inspiration. Even if you opt for the first name you thought of, looking for the potential impact of alternative inspiration can, for example, help you better understand why you like the name above all the others.

If you are thinking of starting a new company talk to Your Virtual Office London first. We have helped countless business take the plunge and start on their own, we provide a range of services perfectly tailored to businesses and their owners. From mail forwarding address in London to call answering and registered office address. We even provide a directors service address for company directors wishing to protect their own address. What ever your need talk to us today, we are always happy to help.