The ten keys to powerful business plan
So that your business idea can become a tangible and scalable corporate project, it is essential that a document is made outlining the mechanisms you`ll use to deliver to your potential customers.
This document is typically known as a business plan, which, according to specialists in business management, is the foundation of your company where you have to map the actions that will make your initiative feasible.
Experts say a solid business plan includes 10 essential elements, which we explain below:
1. A need to market. Your business must have a purpose. And that is simply to solve a market need and seize an opportunity that no company has capitalised on. Without this basic premise, there is no feasible project.
2. Description of the solution. Define your market need, and take actions to resolve it successfully.
3. Originality â€“ offering value. You have to establish clearly what makes your business different from the competition. It is essential to analyse the strengths and weaknesses of your opponents, and expose the benefits of your initiative.
4. Key players in your business. Who will accompany you on your corporate adventure? Will you have a partner or several? Begin to shape the characters that occupy strategic positions in the structure of your company.
5. Target audience. Find out who will benefit from your solutions or offers, that is, who are the protagonists of the market space you are going to attack.
6. Size of your target audience. Evaluate your target, determine its size and identify their growth rate. This data will help you to realise your financial projections.
7. Marketing strategies. Once you`ve defined and you analysed your target, you should raise the mechanisms to communicate with them. Search the means by which your offer directly impacts your potential customers.
8. Exploration of income. You need to perform financial projections to foresee potential income and expenses. This includes the following components:
– Structure prices.
– Costs (fixed and variable).
– Hometown (probable) of your income.
– Profit margins.
9. Budget and financing. Determine how much money you require to start your business and encourage its development. Then think about the financing options you can use to test your concept and make adjustments if applicable.
10. Plan to cover expenses. You have to develop a plan to ensure the operation of your business in its initial phase. Create some scenarios and calculate how much you would have to sell to meet the needs of your growing business.
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