Recognizable business leaders often become authors to help other business owners become successful. Each successful person has had a different path to success. Each has learned what works and what doesn’t in terms of building a strong company, meeting business goals and becoming dominant business leaders in their respective industries. These New York Times best sellers offer guidance, tips and strategies for business owners to command attention and dominate in their respective industries.
The Third Wave
Written by Steve Case, The Third Wave is both a New York Times bestseller and Wall Street Journal bestseller. Case is a very successful entrepreneur. He is partially responsible for the biggest merger of companies in business history. His writing help aspiring business leaders achieve their goals and creates a pathway to success through examples.
Case stresses that hard work is required to be successful. The book also displays that without a few failures, the “next big thing” cannot come to its full potential.
The creator of Nike, Phil Knight, gives readers an inside look at how the most recognizable name in shoes came to be. Nike was started with a small, $50 loan to import a high-quality running shoe from Japan with low costs. Knight began his vision by selling pairs of shoes from the trunk of his car before ever opening a brick and mortar location or starting a manufacturing facility.
Sophia Amoruso, author of GIRLBOSS, discusses her difficulties as a teen. She started from nothing, and was tired of living an unhappy life. She struggled to feed herself, keep a roof over head and just live. After getting angry at her situation, she did something about it and started one of the most successful retail companies in the world, Nasty Gal. The goal of this book was to display that fancy degrees and expensive college educations aren’t needed to be a successful leader in the business world.
Drew and Jonathan Scott, hosts of multiple HGTV television series’, are successful in the real estate industry. Drew Scott is the realtor and his twin brother, Jonathan, is the construction expert. The brothers have built a business based upon buying and selling homes while making a few improvements prior to selling, to maximize selling potential. A theory of theirs is to invest a little now to have a bigger return later.
Their book outlines how others in the real estate or property investment industry can maximize profits and achieve goals, even on a tight budget.
Money: Master the Game
Financial freedom is something that most people want to achieve. Tony Robbins outlines how to make good investments, how to reach financial goals at any age and be a successful leader. He includes that diet, exercise, setting goals and making a profound impact on those around you at work are part of what makes you a successful business leader.
Decorated and previous Newsweek writer, Dan Lyons chose to make lemonade when he was given lemons with the news that he was being let go. He became a marketing fellow with HubSpot, which seemed great at the time but turned out to be what he did not want. Disrupted outlines how investors and startup companies seem to conspire to achieve financial greatness, which is often misinterpreted as success.
Take a few lessons from a former Navy SEAL, Jocko Willink and co-author Leif Babin. This compelling read outlines how SEALs have to plan attacks and each move on the enemy carefully to be successful. This applies to leaders in business because every move has to be carefully laid out and followed to a “T” to work. This book discusses how to motivate those around you, and those in your workforce. It also talks about overcoming adversity and strife in times of turmoil while still coming out on top. It is motivational and inspirational for all of those aspiring to be a leader in business.
If you wish for your business to dominate in its industry, study your competition and what led them to success. Take notes and set goals for your own career and/or business. Meeting goals means that you are making progress and are successful. Some of the best leaders in business started as followers who chose to follow their own dreams.