is-your-business-up-to-date-with-trends-and-technology-2 | Capital Office

In order for a business to remain relevant in today’s world, it has to be up-to-date with trends. It also has to be in-tune with technology. Brands that use the latest technology to improve customer experiences are dominating their respective industries. To become a driving force in your specific industry, it may be time to make some upgrades to your business’ methods, tools, and strategies.

Use Video Marketing

Video marketing is trending in 2016. It is important to learn the tricks to creating a compelling video-marketing campaign that displays the brand’s ability to adapt to change. When creating video advertisements, make sure to only include text that is relevant. Society wants to watch and listen rather than read. Show examples of how a product or service works while explaining simply why a consumer or business needs the product/service. Simple is the best approach with video marketing.

Telecommuting Employees

Telecommuting (virtual) employees are ideal for growing businesses. Not only are virtual offices and virtual employees becoming more popular, it is a better way to keep overhead costs down for businesses. Employees that have the ability to work remotely are more productive, have better work ethics, and are more relaxed. They also have less sick days and require less vacation time than traditional employees. Going virtual is trending in 2016 as more businesses see the advantages of a virtual workforce and the need to cut spending on traditional office spaces.

Mobile-Friendly Websites

In 2016, much of the world has gone mobile. This means that your business needs to be able to go with them. More people are accessing the Internet from wireless devices like smartphones, tablets, and laptop computers. Google has also made changes to its policies requiring businesses to be mobile-friendly.

Your mobile users should be able to access the same features as your web-users. When consumers have to go to a computer to place an order rather than right from their mobile device, it is seen as an inconvenience.

Increased Demand for Faster Service

Consumers do not like to wait for ordered items to arrive in the mail or via parcel delivery. More are demanding same-day service for goods, services, and consultations. If your business has multiple locations, it may be a great marketing strategy to advertise same-day delivery for local customers. This will increase your client base and allow for the business to expand to more areas around the world with the same business model, operations, and delivery practices.

Those that are not local should be offered the option of overnight delivery, at their cost for shipping. Companies have to be able to cater to customer demand in order to have longevity in their industries.

Upgrade Computer Networks

Upgraded computer networks using an individual business server, cloud networks and integrated applications, makes working easier for your employees. Advanced technology is designed to make performing tasks, staying productive, and reaching co-workers with questions easier. It is important to include a central location for employee chatter for employees to decompress, joke a bit, and take some of their work-related stress off.

Consider implementing the use of tablets, mobile inventory counters and mobile conferencing technology, to keep all employees on the same page. Outdated technology tends to fail over time, and this can result in a huge loss of company data. It is vital that you stay up-to-date with technology.

Use Digital Tools

Digital tools help keep all of your employees on the same page. Tools like Dropbox, Slack, Trello and Evernote, are ideal for keeping files in a specific location while allowing access to them by all employees. Some of these tools can be used with additional integrated apps to create time lines, have productivity reminders, and deadline reminders. Anything that helps employees stay on-track, upbeat and happy at work, is a good addition to your digital tools. The tools should be available to all employees so that none are working at a disadvantage.

Final Word

Working to get your company up-to-date may cost a bit up-front but will be worth it. It will also provide a better overall experience for your customers. The increased revenues from happy customers that continually come back, gives you more to re-invest into the company for further technological improvements to your everyday operations.