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how-to-choose-the-best-pr-agency-2 | Capital Office

Do you know how to choose the best PR agency?

Access to the media, having the support to win a place in the business world and get tools to facilitate contact with users are just some of the benefits that PR agencies offer businesses.

Communication specialists explain that the greatest benefit accruing to companies hiring the services of a PR agency, is the provision of a great ally to solve crisis communications offline or online.

The question is how to choose the appropriate PR agency? Experts agree that this decision must be the result of a thorough analysis, since the idea is to find a strategic partner, not an obstacle on the road to success.

Specifically, you should consider the following:

– Degree of specialisation. Before making contact with a PR agency, you have to define the objectives and implement it accordingly, determining how specialised it should be. There is, for example, a huge difference in the management of the communication of a convenience store to that of a technology company or large pharmaceutical business.

– Performance and continuity. The agency must show you your work schedule and their way of offering metrics to analyse the development of their work, whist holding a relationship with your business.

– Organisational Culture. Another key to choosing the best PR agency is to know its organisational culture. It is important that your values match the values of the agency, so creating lasting bonds are feasible.

– Human Factor. It is essential that people know how to help make your image a hit in the media. Not only that, but you establish what the channels of communication and feedback between your company and the agency will be, to facilitate the resolution of crises and approach new positioning strategies.

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