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Want to get perfectly successful texts that capture the attention of potential users or customers? Effective business writing should be done using essential tools to achieve quality texts that are not boring to readers.Writing is not a science, but it is an art to be able to apply if you want to get effective texts that are picked up and pored over by customers. The business writing should be done effectively using essential tools to achieve quality texts that are not boring to readers.The writing of any text should be clear, concise, entertaining, understandable and of course, convincing, since it is the only way to get to increase sales of your online business effectively. With copywriting you must learn how to bring value to your customers; you must get to communicate and converse with them to ensure that you understand every sentence you read.

To write for business, you have to have something to say

So, if you want to write good commercial texts, the bottom line is that you need something important to communicate to the readers. If your customers consider what you say important and believe the words of your commercial texts, you will increase your sales!Remember: The secret of good writing is in the rewriting.

So without further ado, here are the 12 secrets to make your business successful through scintillating copywriting.

1. Preparation: It's important that you carry out a summary of what you really want to say before you start writing the first word. If you're not sure what you want to convey to your customers, it is best that you clarify your ideas first.2. Titles and subtitles: The titles and subtitles are the first thing`s read by any user or customer, so they should be attractive to readers and induce the rest of the text. It is important to have the title and subtitles before starting to write the body of the business writing, and that will help you convey your idea.3. Draft: Make a first draft text in Word or whatever you prefer. Do not worry if it's not perfect.4. Don`t rush it: Do not fool yourself that you`ll have the text in a day. Rest a few days before starting to make tweaks to the first draft. A clear mind will allow you to achieve better results.5. Unnecessary words: Often we have the bad habit of adding more words than are necessary in the texts made. It`s really important to remove all the words that are unnecessary to thereby provide clear, concise and compelling texts.6. First and last paragraphs: The first and last paragraphs are the most important parts of any text, so you have to be very careful when writing them. The first paragraph should invite you to read on, while the latter should be a summary that is responsible for putting the climax in the text that encourages the purchase of products.7. Short phrases: Every idea should be expressed in a single sentence, preventing more than 17 words from spreading.8. Short words: Readers need texts in simple words to assimilate their mind. Check that about 75% of your business writing consists of words with 5 letters or less.9. Short paragraphs: Excessively long paragraphs are boring for the reader. Ideally, each paragraph should consist of a maximum of 4-5 lines.10. Truthful Promises: Do not promise your readers something you cannot prove. Your promises need to be true and demonstrable.11. One idea per sentence: Try to use one idea per sentence, thus ensuring the reader will get much clearer information.12. Standby time: Before rewriting your work, leave at least a day of relaxation and disconnection.Now that you know the secrets to effective business writing, get to work with your texts and get to increase your sales significantly with winning and successful commercial texts. Get in contact with Your Virtual Office London to see how we can help improve your business.

Want to increase the profits of their business but find it difficult due to the strong competition that exists? You should know that to make a business add value, you must make your business competitive in the market.Value added is a feature or extra service that is given to a product or service, in order to provide greater value. It must be an unusual feature or service that differentiates your business or company from the competition.Many times we try to increase sales by making offering incentives such as discounts; however a good way to not compromise on price is to offer added value. This will make your customers feel fulfilled and satisfied to have got something more from their purchase.

Here are some suggestions and recommendations on how to make a business more profitable through adding value:

• Try to give something to those who visit your business: keep in mind that whenever someone crosses your door and visits your company, this is a golden opportunity to make the business more profitable by adding value. You can offer gifts for visitors that needn`t be anything expensive, such as chocolates, calendars, or a simple reminder to make the visit more enjoyable.
• Encourage your employees to uphold the proper treatment of clients: it`s good to take care to train and motivate your employees so that they always provide a smile and friendly service to customers. You can be sure they will appreciate it and increase the chances that they make purchases, return in the future and give good recommendations on your business.
• You can provide service delivery. If this is not part of your policy, then it relates to the possibility of offering home delivery of your products. Although it is clear that the implementation of this service represent a higher cost and you should evaluate it before offering it, it could represent a significant edge over your competition.
• Try to reduce the waiting time of your customers. If your business is such that people have to wait for treatment or for your products, you can make a business more profitable by adding value in the reduction of time. You could offer a more comfortable way of waiting by introducing coffee, a glass of water, a magazine or newspaper of the day` all to make your customers feel more relaxed when waiting to be served.
• You can send notes or calls of thanks: a good way to add value to your products or services is to express how important it is to have customers like them and they will appreciate the confidence in your business.

Here are some examples of how to a business can be more profitable by adding value:

• A restaurant that offers customers a special area for children, where free child care is provided and there are different games for children.
• A supermarket supplying fruits and vegetables can be offered previously cleaned, peeled, cut, and presented in special packaging to be consumed in an easier way for customer.
• A gift shop that not only sells but also handles wrapped goods and sends it to the person who`s made the order.
• A machine shop that not only gives us the car repaired, but completely cleans it and undergoes basic maintenance.

Final recommendations for adding value:

Adding value in your company is not just about offering anything, making arbitrary decisions or offering it just as a giveaway, but should be a carefully planned strategy and focused purely on customer satisfaction. It should be noted that you need to handle the added value sparingly because when you offer a gift or something extra the first time, your customers will expect it as an integral part of your service every time they visit your business.Your Virtual Office London can help create your company and provide the right tools for you to manage it efficiently. We provide leading mail forwarding, an office address in London and company formation services to start up businesses. Having worked in the small business sector for over 30 years, yourvirtualofficelondon.co.uk are experts in providing advice when and where its needed. If you need help or advice please get in touch with us or please read our informative business blog.

Microsoft prepares to cull its largest number of employees since it began trading.The biggest Job Cull since 2009 is about to go under at Microsoft UK. This will be the biggest job cut in Microsoft history with over 6000 people to loose their role at the company. The new chief executive Satya Nadella is expected to make some radical changes and streamline the UK arm of Microsoft.Cuts are going to be across the board which may include the newly acquired Nokia division as well as marketing and engineering departments, according to news agency Bloomberg.Microsoft currently employs around 127,000 staff worldwide and has seen a rapid increase in the staff they employ since taking over Nokia. It is suggested that the UK will be one of the biggest losers.The new chief executive Satya Nadella has stated that he tends to “flatten the organisation” and that he is aiming to develop a leaner more efficient model to help reduce overheads but maintain high production.Microsoft culled jobs in 2009 with over 5800 role were lost.If you are starting a company, why don`t you speak to our experts? Your Virtual Office London are leaders in company formations and virtual office services, including registered office address in central London.

The UK government departments, mainly the Treasure and the Cabinet Office are owed £22billion. A serious plan is now being called for in order to manage and collect the debt owed. The majority of the debt is owed to HMRC through unpaid taxes, around £15 billion.Funds that were owed to HMRC has actually dropped by £5.5 billion over the pat 4 years, however some of this was due to tax credits that were written off.The Treasure and the Cabinet Office are working on a plan that involved a cross government strategic plan for debt collection which will ultimately lead to increased debt collections. However this has taken a very long time and improvements are yet forthcoming. Some authorities are suggesting we now should seriously consider the effectiveness of hiring commercial debt collectors.This informative economy and business blog post was brought to you by Your Virtual Office London leaders in Virtual Office, Company Formation and Business Services. Read our blog for more informative stories.

The UK`s trade deficit increased in the Month of May. The UK`s exports did increase by £0.1 billion however we imported more, this increased by £0.5 billion.There was a major contributing factor which as from aircraft imports, official data has shown.Governments are tasked with decreasing the deficit, which is no easy task. We have to export more if we are too really tackle the problem. The Office for National Statistics has said the UK`s trade deficit increased from £8.8 billion in April to £9.2 billion in May.However the UK`s service sector which is currently exporting a lot more, totalling £6.8 billion, helped to reduce the overall deficit to that of £2.4 billion.Exports to the EU have fallen by approximately 2% which makes the total about £12.2 billion, however imports from the EU increased b 1.6% to £17.4 billion. The EU is a major importer of UK goods, but there is weaker demand in the EU which has not helped the UK`s export figures.

There are many types of businesses who use our meeting rooms in central London. If you imagine you have just started a business from home and you dont have the capital to invest in offices, there may be times a client would like to meet with you and discuss the services you provide. Of course if you work from home its not very professional to meet clients at home, say in your lounge. This is where our meeting rooms really come into effect, they are very modern, discreet and unbranded. So when you meet your client in our City Road meeting rooms, they are given an immediate impression of professionalism and there is nothing to state this is not your office.

Unbranded meeting rooms

Some clients like to use our virtual office services, which include mail forwarding address in London. Of course the idea behind this is that the client is given the impression you are based in City Road. Our meeting rooms can really help reinforce this impression, as they are totally unbranded. This means there are no logos on the meeting rooms or on reception thus your client is not aware this is a virtual office and it could well be part of your business (in fact it is part of your business as you have paid for the service).

Central London location: Tech City and Silicone Roundabout

Our offices are based in a very prestigious area, the government are totally revamping the area invest millions of pounds into the new "silicone roundabout" and surrounding areas. The idea is to bring more investment into the city for a new sector, mainly being technology. This is excellent news for our customers as it this means the area you will be based from is really going to be state of the art and the place to be located for small businesses looking to become more successful.

Some of the features included with the meeting rooms

• Free Fibre Optic Broadband
• Free Refreshments, Coffee, Tea, Mineral Water
• Free access to reception area, sofa, BBC news
• Conference calling facility
• Modern and unbranded
• Air Conditioning
• Free whiteboard use

Your Virtual Office London understands the importance of the service we provide to new businesses. Our service can really help take your business to the next level. We know that we can often be the accelerator your business needs, your clients take you more seriously and it can help clinch that important deal your company needs to make it. If you want to book a meeting room or if you have any questions please do not hesitate to contact us, we are always happy to take your calls.If you found this post helpful, why not read more posts we have created for you on our virtual office and company blog.

Interest rates held at 0.5% by the Bank of England

The national interest rate has been held at the record low of 0.5% for another month.Quantative easing, the Banks stimulus programme for the UK economy was also unchanged at £375 billion.The rate was suggested to go up, as Mark Carney the Bank of England Governor has suggested rates will go up in order to curb the housing bubble, but this is now expected later on in the year.If and when the rates increase, the rate is only expected to go up a very small percentile. The rate rise will be gradual and limited, a new normal rate has been mentioned, this would be 2.5% by 2017.Forecasters expect the rate to reach 1.25% by then end of 2015 and only 2.0% by then of 2016.There is not much pressure to raise the rates immediately as inflation has fallen, normally rates are increased to curb inflation. Inflation has fell to 1.5% in May well under the Bank of England's target of 2%.Like this blog? Find more interesting blog posts on our informative business blog. Your Virtual Office London the professional choice since 1971!

We would recommend that the best way to reserve a limited company name through a dormant company. A dormant company is a business that is not trading and has not significant transactions during. When significant is used we would normally suggest no more then £1000 per accounting period. If there are larger transactions the company would be classed as active. A dormant company is inactive and thus a reserving a company name is best used under the dormant method.

What is the purpose of forming a dormant company?

Again this would be for reserving a company name for future reference. An business owner may wish to secure the name for future use if they intend to start trading soon under a new brand. A sole trader may wish to secure the name if they would want to prevent someone else using the Limited Company name. A sole trader may wish to go Limited sometime in the future and the company name runs risk of being taken if it`s not secure.

How long can the company remain dormant?

A company can remain dormant for an indefinite time period, the company does not have to trade, however they company owner would be required to make sure all responsibilities are undertaken.

What if any responsibilities do I have for my dormant company?

A dormant company is required to file a set of a required annual return and file a set of dormant accounts to companies` house every year. You will also need to inform HMRC that the company is dormant and not trading and that is not planning to trade any time soon. If you do start to trade, you will need to inform HMRC, Companies House will know through the filing of annual returns and accounts.Your Virtual Office London provide a wide range of Company services and virtual office solutions. If you are looking to reserve a company name please do give us a call we will be happy to setup a dormant company for a very reasonable price. If you found this blog useful please do read more here.

Many customers often ask what they main differences are between our Mail Forwarding London address (London office address) and a Registered Office Address. There are clear and marked differences between both types of address service, each client will have a different requirement based on their circumstance. What category do you fit into?

Mail Forwarding London Address Service

Our London Mail Forwarding service is for trading active businesses who expect to receive real business post to the London address we provide. For example you work from home selling items on eBay, and you would like to use our prestigious London mail forwarding address to help you appear more established. Our mail forwarding address is ideal for this very purpose, it allows you to place our address on your correspondence which could include your website, letter heads and business cards.Any post that would be sent to this mail forwarding address would then be forwarded to your own address, alternatively you can then pick the post up from our office location in City Road, London.The mail forwarding service suits a variety of business, from startups to homeworkers who wish to appear larger and more established. Its also a very good way of gaining access to the London market, companies will list a London address to make it appear they have multiple office addresses which they operate from. There are many benefits to using our mail forwarding service, its importnat to know the service is completely confidential and it does help to stop any unwanted callers turning up at your physical office location.

A Registered office Address Service

The registered office address is solely for Companies such as a Limited Companies and Limited Liability Partnerships, not sole traders. The registered office is a legal requirement that all Limited Companies must have; when registering a Limited Company for the first time you will need to input the registered office address. This is the address where the company is legally registered at. All statutory state mail from Companies House and HMRC will then be sent to this registered office address. If you use our address service we forward all mail free to you, our registered office address allows you to use our City Road, EC1 address in London as opposed to your own address. Again this will have many benefits such as protecting your residential address, its a prestigious central London address so it will instantly help to impress any clients researching your business.

Do I need both services?

Well if you are a Limited Company then it could be beneficial for you, if your a sole trader or personal client then you would just need our mail forwarding service, not the registered office address. A Limited company would benefit from both services as it would show that the legal registered office address is at the same location as your trading address helping to give the impression your business is established and fully active in a central London location.

Why use Your Virtual Office London?

Well there are many good reasons why you should Your Virtual Office London services; Our expert team has over 100 years industry experience and have clients who have been with us for over 15 years. Our history and client base speaks volumes about our company, we value our customers and they value the service we provide. Our services are affordable and we have been ensuring that our prices are as competitive as ever. We pride ourselves in fast turnaround times and a professional and efficient service, if you want advice its free to all clients, get in touch with us today.

Form chief executive of Sainsbury`s Justin King said that the company is against the new move to relax trading hours on Sunday.He said he's no longer supporting this, Sainsbury`s and larger shops are restricted to just six hours on a Sunday, in comparison smaller shops can actually open for longer.The government are looking at relaxing the six hour trading rule for larger shops in the coming autumn. Mr King said he was not supportive of it, and that is was not a big issue for him or his customers.20 years ago the Sunday trading act allowed shops to open on a Sunday before this many shops were not legally allowed to open the door to customers on a Sunday.Larger shops were restricted to just six hours on a Sunday, with the aim to help protect smaller shops from competition from larger stores.There is a contrasting argument put forward by Conservative MP Philip Davies, he has been explaining that deregulation doesn't matter as many people can still shop online at any time and that the current rules do not really stack up in these modern times.Conservative MP Philip Davies has been leading the push for further deregulation and he says that such an argument does not really make sense any more, particularly now that supermarkets can take orders online and deliver them when they like. Scotland have already relaxed trading rules, companies can trade anytime on any day.What do you think? Your Virtual Office London are siding with J Sainsbury`s we would love to hear what your views are.