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Advertising: The most common errors

Common errors made in advertising a company

Advertising is a factor that helps companies to position their brands on the market. To make this possible, it is necessary to identify the sector that will be addressed, how well it will perform, as well as the duration and knowing what is the competition, among other factors.

To make a successful ad campaign, you need to customise it according to the audience you want to reach. In this way, there will be immediate identification with it, which will ensure a good brand positioning.

However, sometimes the audience does not identify with advertising messages that are released to the market, leading the campaign to not yield the expected results.
To prevent this from happening to your company’s products and to make sure the promotion is successful.

8 Different Advertising methods

  1. Online Advertising
  2. Newspaper Ads
  3. Radio Advertising
  4. Television Advertising
  5. Public Speaking
  6. Door Hangers and Flyers
  7. Event Sponsorship
  8. Word-of-Mouth Advertising

6 tips for an advertising campaign

• Before starting your planning, it is necessary to know in detail the brand and the product that will be positioned in the market; find out who are the main consumers, think of messages that suit them etc.

• During the creative process, think about an idea that suits different communication channels; if your concept is different in each medium, it will be difficult for the audience to understand that this is the same campaign or the same product.

• Setting goals is essential for brand an advertising campaign. These could be: win customers, market identification, make the product memorable, etc.

• Make a preliminary investigation of the location where you will place the ads, because it can determine the level of impact and scope that the audience has. Also take into account that there are media tactics, which can be of low investment such as the Internet or radio that the campaign can operate through satisfactorily.

• Monitor the responses of the audience, as this is key to understanding its impact among consumers. Use analysis tools depending on the environment in which the message is spread.

• Finally, never forget that advertising is a comprehensive set of strategies which if applied correctly will ensure the success or positioning of a product or brand on the market.

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