Call our team +44 (0) 207 566 3939

BLOG

Advertising: The most common errors

Common errors made in advertising a company

Advertising is a factor that helps companies to position their brands on the market. To make this possible, it is necessary to identify the sector that will be addressed, how well it will perform, as well as the duration and knowing what is the competition, among other factors.

To make a successful ad campaign, you need to customise it according to the audience you want to reach. In this way, there will be immediate identification with it, which will ensure a good brand positioning.

However, sometimes the audience does not identify with advertising messages that are released to the market, leading the campaign to not yield the expected results.
To prevent this from happening to your company’s products and to make sure the promotion is successful.

8 Different Advertising methods

  1. Online Advertising
  2. Newspaper Ads
  3. Radio Advertising
  4. Television Advertising
  5. Public Speaking
  6. Door Hangers and Flyers
  7. Event Sponsorship
  8. Word-of-Mouth Advertising

6 tips for an advertising campaign

• Before starting your planning, it is necessary to know in detail the brand and the product that will be positioned in the market; find out who are the main consumers, think of messages that suit them etc.

• During the creative process, think about an idea that suits different communication channels; if your concept is different in each medium, it will be difficult for the audience to understand that this is the same campaign or the same product.

• Setting goals is essential for brand an advertising campaign. These could be: win customers, market identification, make the product memorable, etc.

• Make a preliminary investigation of the location where you will place the ads, because it can determine the level of impact and scope that the audience has. Also take into account that there are media tactics, which can be of low investment such as the Internet or radio that the campaign can operate through satisfactorily.

• Monitor the responses of the audience, as this is key to understanding its impact among consumers. Use analysis tools depending on the environment in which the message is spread.

• Finally, never forget that advertising is a comprehensive set of strategies which if applied correctly will ensure the success or positioning of a product or brand on the market.

If you enjoyed this Virtual Office Blog you can find more on our blog homepage here.

Related Category Posts

Memorandum and Articles of Association 101

Memorandum and Articles of Association 101

Once you’ve obtained a registered office address, your business will be running in earnest along with the presence of a pile-up of paperwork. You can avoid becoming overwhelmed by the inevitable if you familiarise yourself with vital business terms and documents;...

read more
What Is Your Company’s SIC Code?

What Is Your Company’s SIC Code?

Once you register a company, advisably through a company formations agent who will comprehensively manage all necessary communication with Companies House and remedy start-up teething issues, you’ll be met with a plethora of important numbers and...

read more

Capital Office Ltd is registered in England and Wales: Registered Address: Kemp House 152 – 160 City Road London EC1V 2NX

Company Number: 06294297 | VAT No: 976201416 | ICO No: ZA084808 | Anti-money laundering registration number: XZML00000125126

© Copyright 2019 Capital Office Ltd - All Rights Reserved

Please click here to view the latest businesses using our address without authorisation.