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12 top tips for excellent business writing

12 top tips for excellent business writing

by | Jul 16, 2014 | Blog, Business News, General Info, Product Information, Uncategorized | 0 comments

Want to get perfectly successful texts that capture the attention of potential users or customers? Effective business writing should be done using essential tools to achieve quality texts that are not boring to readers.

Writing is not a science, but it is an art to be able to apply if you want to get effective texts that are picked up and pored over by customers. The business writing should be done effectively using essential tools to achieve quality texts that are not boring to readers.

The writing of any text should be clear, concise, entertaining, understandable and of course, convincing, since it is the only way to get to increase sales of your online business effectively. With copywriting you must learn how to bring value to your customers; you must get to communicate and converse with them to ensure that you understand every sentence you read.

To write for business, you have to have something to say

So, if you want to write good commercial texts, the bottom line is that you need something important to communicate to the readers. If your customers consider what you say important and believe the words of your commercial texts, you will increase your sales!

Remember: The secret of good writing is in the rewriting.

So without further ado, here are the 12 secrets to make your business successful through scintillating copywriting.

1. Preparation: It’s important that you carry out a summary of what you really want to say before you start writing the first word. If you’re not sure what you want to convey to your customers, it is best that you clarify your ideas first.
2. Titles and subtitles: The titles and subtitles are the first thing`s read by any user or customer, so they should be attractive to readers and induce the rest of the text. It is important to have the title and subtitles before starting to write the body of the business writing, and that will help you convey your idea.
3. Draft: Make a first draft text in Word or whatever you prefer. Do not worry if it’s not perfect.
4. Don`t rush it: Do not fool yourself that you`ll have the text in a day. Rest a few days before starting to make tweaks to the first draft. A clear mind will allow you to achieve better results.
5. Unnecessary words: Often we have the bad habit of adding more words than are necessary in the texts made. It`s really important to remove all the words that are unnecessary to thereby provide clear, concise and compelling texts.
6. First and last paragraphs: The first and last paragraphs are the most important parts of any text, so you have to be very careful when writing them. The first paragraph should invite you to read on, while the latter should be a summary that is responsible for putting the climax in the text that encourages the purchase of products.
7. Short phrases: Every idea should be expressed in a single sentence, preventing more than 17 words from spreading.
8. Short words: Readers need texts in simple words to assimilate their mind. Check that about 75% of your business writing consists of words with 5 letters or less.
9. Short paragraphs: Excessively long paragraphs are boring for the reader. Ideally, each paragraph should consist of a maximum of 4-5 lines.
10. Truthful Promises: Do not promise your readers something you cannot prove. Your promises need to be true and demonstrable.
11. One idea per sentence: Try to use one idea per sentence, thus ensuring the reader will get much clearer information.
12. Standby time: Before rewriting your work, leave at least a day of relaxation and disconnection.

Now that you know the secrets to effective business writing, get to work with your texts and get to increase your sales significantly with winning and successful commercial texts. Get in contact with Your Virtual Office London to see how we can help improve your business.

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