Maintainability is something that many business owners worry about. Unlike print media, your website will be easy to maintain and update as and when you make changes within your business.
The good news is that the cost of maintaining a website is far cheaper than the cost of maintaining up to date printed material for your company. Your website may not completely replace your need for printed material, but it will mean that what printed material you produce will only need to be time-limited to whatever promotional time-frame you have planned.
Your well-crafted website is a critical supplement to your sales and promotional material and you can also expand your sales information online to include what cannot be covered in your printed material due to printing restraints and the associated costs involved. You can also add video content to your website that you cannot provide with your printed material.