Case Studies of a start up
There are many reasons for starting a business. Some believe that their only alternative is to start afresh after previous failure, or if the economic situation or state of unemployment leaves them no alternative; some people have a great idea or product and would like to start their business; and there are those who are not satisfied with their current job or boss and think they could do a better job for themselves.
But whatever your reason or motivation to start a business, there are certain steps you should follow: First and most important is to understand and learn what a company is with all its components as well as the advantages and disadvantages of being a business owner and paperwork it entails.
It is also important to investigate and learn everything you can about the business you want to start, starting with defining your market. In other words, who are the potential customers and why would they buy from you?
Other areas to look into are the goods or services, the competition, all procedures, licenses and requirements for establishing your business. This is because sometimes poor research can cause big problems.
There are two case studies to highlight this. The first was an owner who opened her salon in a small shopping centre, had invested and worked hard to modify and decorate the rental location. A few days after opening the doors, the pavement her salon stood on was broken up completely to make some changes to the pipes and drains underneath. As you can imagine, without car traffic or many people walking past, it became a very difficult start to build a business from.
Another case is of someone else who made very large investments to install special equipment for their business. When they wanted to get their business licensed, the city denied it until they fulfilled certain requirements that had not been considered or that he did not considered necessary. These changes and plans he had to submit, cost money, which was no longer there. The man had to painstakingly borrow money for pay plans and make modifications which took many months.
These examples reiterate the importance of research before even signing or investing in something for your business. Of course, not all cases are like this, but the emphasis should be on asking and planning their businesses first, to avoid headaches and loss of money by having poor planning on initiation.
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