Call our team +44 (0) 207 566 3939

Blog

Online-offline integration key to enticing consumers

Online-offline integration key to enticing consumers

by | May 18, 2015 | Blog, Business News, Tips & Advice, Uncategorized | 0 comments

Entice your clients with both offline and online offerings that are intergrated

E-commerce is growing rapidly and represents invaluable opportunities for sale for large, medium and small businesses.

However, this trend does not imply that the offline trade has become obsolete. Proof of this is that over 70% of purchasing decisions yet- happens in physical spaces, according to information from the global association of retail Point of Purchase Advertising International (POPAI).

These data presents a need that businesses must address: integrating two apparently antagonistic environments, digital and physical, in a global marketing and sales strategy.

The idea is to arouse consumer interest and detonate its intention to purchase from both sides. To achieve this, it is essential that firms exploit the specific features of the two environments.

 

In the virtual realm, companies should consider the following:

• The design of a website. Through the balance between content, product information and technical features like usability, use of links and loading speed, allows them to create brand awareness in online users and generate a buying attitude.

• Using social media to create conversations with customers and promote direct actions, including the purchase.

• Search and use of electronic payment platforms that enable Internet users to complete their online transactions.

 

In the physical point of sale, you must take into account these aspects:

• Location of the property, based on a thorough market study.

• Visual Merchandising, a marketing technique in situ, which aims to captivate customers through organising various material elements, ranging from decor and lighting of the establishment, to the presentation of goods on shelves and spatial distribution the furniture.

• A sales team perfectly aligned with the business concept and prepared to meet efficiently the needs of customers.

• Using Point of Sale (POS), enabling businesses to receive payments through credit cards and debit cards, and take advantage of the market cardholder has not stopped growing in recent years.

• Interactive installations make the stay more enjoyable for user in the sales point.

Blog Categories

Contact Details

Tel: 0207 566 3939

Fax: 0207 566 39352

Sales: office@capital-office.co.uk

Support: support@capital-office.co.uk

Our Location

Capital Office
Kemp House
152-160 City Road
London, EC1V 2NX

Opening Hours

Monday - Friday: 9.00AM – 5.00PM
Saturday: Closed
Sunday: Closed

A Summary of Company Formation Documents

A Summary of Company Formation Documents Company formation documents are important pieces of documentation that you will be referring to once you’ve successfully launched your business — incorporated your name, formed a team, and boast a prestigious business address,...

What Are Limited Liability Partnerships?

Before considering a business address, you have to know what kind of company registration is most suitable for your business’s needs.  If you’re looking to set up a limited liability partnership, this article will outline all you need to know to better understand...

All You Need to Know About Limited Company Shares

If you’re set to launch a company limited by shares, it’s important for you to understand all there is to know about these limited company shares and what they mean for your business. Before you begin working via your prestigious registered office address, take note...

Appointing and Removing Company Directors 101

Appointing and Removing Company Directors 101 There may be a number of reasons you’ll want to remove your existing company director and/or appoint a new individual to the role. Whether you’re planning a major reshuffle at the top for the sake of changing course of...

Where Do I Send My Stock Transfer Form?

Where Do I Send My Stock Transfer Form? Congratulations! You’re either a newly formed business, or you’ve been running your brand from a reputable business address for some time. But with the plaudits comes the pressure; not least the overwhelming number of documents...

7 Important Roles of a Company Director

7 Important Roles of a Company Director You may be the proud owner of a new business, functioning from a credible business address, and envisioning a bright future ahead. But if you’re unsure about exactly what a company director’s role entails, then you may find...

In a hurry and just want some advice?