Call our team +44 (0) 207 566 3939


Online-offline integration key to enticing consumers

Entice your clients with both offline and online offerings that are intergrated

E-commerce is growing rapidly and represents invaluable opportunities for sale for large, medium and small businesses.

However, this trend does not imply that the offline trade has become obsolete. Proof of this is that over 70% of purchasing decisions yet- happens in physical spaces, according to information from the global association of retail Point of Purchase Advertising International (POPAI).

These data presents a need that businesses must address: integrating two apparently antagonistic environments, digital and physical, in a global marketing and sales strategy.

The idea is to arouse consumer interest and detonate its intention to purchase from both sides. To achieve this, it is essential that firms exploit the specific features of the two environments.


In the virtual realm, companies should consider the following:

• The design of a website. Through the balance between content, product information and technical features like usability, use of links and loading speed, allows them to create brand awareness in online users and generate a buying attitude.

• Using social media to create conversations with customers and promote direct actions, including the purchase.

• Search and use of electronic payment platforms that enable Internet users to complete their online transactions.


In the physical point of sale, you must take into account these aspects:

• Location of the property, based on a thorough market study.

• Visual Merchandising, a marketing technique in situ, which aims to captivate customers through organising various material elements, ranging from decor and lighting of the establishment, to the presentation of goods on shelves and spatial distribution the furniture.

• A sales team perfectly aligned with the business concept and prepared to meet efficiently the needs of customers.

• Using Point of Sale (POS), enabling businesses to receive payments through credit cards and debit cards, and take advantage of the market cardholder has not stopped growing in recent years.

• Interactive installations make the stay more enjoyable for user in the sales point.

Related Category Posts

Where Do I Send My Stock Transfer Form?

Where Do I Send My Stock Transfer Form?

Where Do I Send My Stock Transfer Form? Congratulations! You’re either a newly formed business, or you’ve been running your brand from a reputable business address for some time. But with the plaudits comes the pressure; not least the overwhelming number of...

read more
7 Important Roles of a Company Director

7 Important Roles of a Company Director

7 Important Roles of a Company Director You may be the proud owner of a new business, functioning from a credible business address, and envisioning a bright future ahead. But if you’re unsure about exactly what a company director’s role entails, then you may find...

read more
How to Transfer Company Shares

How to Transfer Company Shares

How to Transfer Company Shares If you’re the proud owner of a business, functioning from a reputable business address, you may soon find yourself making important decisions with shareholders regarding the transfer of company shares.  Shares Defined Before we...

read more

Capital Office Ltd is registered in England and Wales: Registered Address: Kemp House 152 – 160 City Road London EC1V 2NX

Company Number: 06294297 | VAT No: 976201416 | ICO No: ZA084808 | Anti-money laundering registration number: XZML00000125126

© Copyright 2019 Capital Office Ltd - All Rights Reserved

Please click here to view the latest businesses using our address without authorisation.