Call our team +44 (0) 207 566 3939


Learn to increase price of your products or services

Learn to increase price of your products or services

by | Jun 16, 2015 | Blog, General Info, Product Information, Tips, Tips & Advice, Uncategorized | 0 comments

Boost profits

As an entrepreneur, one of your biggest challenges concerns how and when to make your customers pay more for products or services of your company. This is because the way you increase price or reduce it can mean the potential loss of customers and put you in a vulnerable position before your main competitors.

However, in most cases your company has no alternative but to continue with rising prices. Therefore, here are some tips and smart alternatives to raise prices.

Do not delete promotions

While most consumers know the exact price they paid for an item, it is common to remember if it was a good purchase decision and from that generate a position on the product or service.

According to the business section of the newspaper Wall Street Journal, companies must maintain their prices and reduce the time in which they offer promotions or discounts in order to prevent rising prices and mitigate the decline in earnings caused by offers.

Keep or raise the quality and quantity

Never try to make more profits by lowering the quality of your main products or services, because that attitude will irritate consumers of your brand.
In this case, experts recommend that you keep the quality of your product and serve to market a cheaper, lower-quality product online, so you can meet the needs of other sectors of society.

Another initiative that rarely succeeds is to reduce the amount of product that the customer receives but in a similar package at the same price. A soft drink can lose a few millilitres or there may be a few less biscuits in a packet. The price does not go up, but what you pay per unit.
The reason this does not work is that most of the cost of a product is usually with the packaging, transportation and other aspects of production outside the product itself. As a result, reducing the amount is unlikely to influence the results of the company.

Price Up

When you decide it is time to increase the cost of your product or service, you will need to take into account the expenses that you incur at the time and how they may affect you in the future.

Companies should also make it as clear as possible the reason for the increase. They should tell customers if it is due to higher costs of ingredients or transport, for example.

Research shows that consumers respond not only to the price, but what they believe is right. If they feel that a price increase is linked to your desire to increase their profits, they will consider it unfair.

Increase Your Appeal

Improve the image customers will have of your business, develop stronger brand assetts, show off a prestigious office location and show the value you can offer to your clients.

Keep an eye on the competition

When you take a new product to market, ask yourself if it is a good time to raise your prices, because consumers will know that your business is doing its best to meet their needs.

At this point you need to keep an eye on the decisions of your main competitors, as the rise can be converted into a price battle where no one wants to take the first step, even if the whole market is facing the same cost pressures.

Blog Categories

Contact Details

Tel: 0207 566 3939

Fax: 0207 566 39352



Our Location

Capital Office
Kemp House
152-160 City Road
London, EC1V 2NX

Opening Hours

Monday - Friday: 9.00AM – 5.00PM
Saturday: Closed
Sunday: Closed

What Does a Company Director Do?

What Does a Company Director Do?  The role of a company director does not end at simply establishing a business address or projecting motivational predictions about the company’s growth. A company director is required to recognise and fulfil a number of key roles. A...

This Is How to File a Confirmation Statement

This Is How to File a Confirmation Statement Whether your business is the pride of a remote UK postcode, or you’ve registered your company at a more established business address, you must file a confirmation statement at Companies House. A Confirmation Statement...

All You Need to Know About Limited Company Shares

If you’re set to launch a company limited by shares, it’s important for you to understand all there is to know about these limited company shares and what they mean for your business. Before you begin working via your prestigious registered office address, take note...

Appointing and Removing a Company Director

There may be a number of reasons you’ll want to remove your existing company director and/or appoint a new individual to the role. Whether you’re planning a major reshuffle at the top for the sake of changing course of your limited company’s ethos, or an individual is...

Where Do I Send My Stock Transfer Form?

Congratulations! You’re either a newly formed business, or you’ve been running your brand from a reputable business address for some time. But with the plaudits comes the pressure; not least the overwhelming number of documents you must process and submit. And when...

7 Important Roles of a Company Director

You may be the proud owner of a new business, functioning from a credible business address, and envisioning a bright future ahead. But if you’re unsure about exactly what a company director’s role entails, then you may find yourself hindering your company’s progress....

In a hurry and just want some advice?