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Want to get perfectly successful texts that capture the attention of potential users or customers? Effective business writing should be done using essential tools to achieve quality texts that are not boring to readers.Writing is not a science, but it is an art to be able to apply if you want to get effective texts that are picked up and pored over by customers. The business writing should be done effectively using essential tools to achieve quality texts that are not boring to readers.The writing of any text should be clear, concise, entertaining, understandable and of course, convincing, since it is the only way to get to increase sales of your online business effectively. With copywriting you must learn how to bring value to your customers; you must get to communicate and converse with them to ensure that you understand every sentence you read.

To write for business, you have to have something to say

So, if you want to write good commercial texts, the bottom line is that you need something important to communicate to the readers. If your customers consider what you say important and believe the words of your commercial texts, you will increase your sales!Remember: The secret of good writing is in the rewriting.

So without further ado, here are the 12 secrets to make your business successful through scintillating copywriting.

1. Preparation: It's important that you carry out a summary of what you really want to say before you start writing the first word. If you're not sure what you want to convey to your customers, it is best that you clarify your ideas first.2. Titles and subtitles: The titles and subtitles are the first thing`s read by any user or customer, so they should be attractive to readers and induce the rest of the text. It is important to have the title and subtitles before starting to write the body of the business writing, and that will help you convey your idea.3. Draft: Make a first draft text in Word or whatever you prefer. Do not worry if it's not perfect.4. Don`t rush it: Do not fool yourself that you`ll have the text in a day. Rest a few days before starting to make tweaks to the first draft. A clear mind will allow you to achieve better results.5. Unnecessary words: Often we have the bad habit of adding more words than are necessary in the texts made. It`s really important to remove all the words that are unnecessary to thereby provide clear, concise and compelling texts.6. First and last paragraphs: The first and last paragraphs are the most important parts of any text, so you have to be very careful when writing them. The first paragraph should invite you to read on, while the latter should be a summary that is responsible for putting the climax in the text that encourages the purchase of products.7. Short phrases: Every idea should be expressed in a single sentence, preventing more than 17 words from spreading.8. Short words: Readers need texts in simple words to assimilate their mind. Check that about 75% of your business writing consists of words with 5 letters or less.9. Short paragraphs: Excessively long paragraphs are boring for the reader. Ideally, each paragraph should consist of a maximum of 4-5 lines.10. Truthful Promises: Do not promise your readers something you cannot prove. Your promises need to be true and demonstrable.11. One idea per sentence: Try to use one idea per sentence, thus ensuring the reader will get much clearer information.12. Standby time: Before rewriting your work, leave at least a day of relaxation and disconnection.Now that you know the secrets to effective business writing, get to work with your texts and get to increase your sales significantly with winning and successful commercial texts. Get in contact with Your Virtual Office London to see how we can help improve your business.

China - the world`s second largest economy, second to the United States of America has expanded 7.5% from a year ago, up from 7.4% growth in the previous quarter. This is in direct relation to the governments stimulus that is not having an impact on the positive growth.China has been actively looking at ways to stimulate the economy to help boost growth. China has experience many years of expansion, and growth had slowed in very recent times which can relate to a global decline in demand for its manufactured products.The economic slowdown led to China trying to boost domestic demand to help increase and sustain the expansion, increasing home grown demand can also help balance the growth model.China`s national bank said it would reduce the reserve requirement ratio (RRR) – the amount of reserve money needed for a security reserve. This spare cash would then be made available for small businesses and companies. The bank also said it would encourage other banks to help make more money available to exporters.The Chinese government has also recently announced it would cut taxes on small business to help reduce red tape that can prevent new businesses forming. The government are also speeding up the construction of railway lines across the country. Further to this they are also announcing large domestic infrastructure projects such as new railways, roads and ariports along the Yangtze River.If you found this blog informative, we have many more helpful and intersest posts on our business blog page, Your Virtual Office London business experts.

The UK government departments, mainly the Treasure and the Cabinet Office are owed £22billion. A serious plan is now being called for in order to manage and collect the debt owed. The majority of the debt is owed to HMRC through unpaid taxes, around £15 billion.Funds that were owed to HMRC has actually dropped by £5.5 billion over the pat 4 years, however some of this was due to tax credits that were written off.The Treasure and the Cabinet Office are working on a plan that involved a cross government strategic plan for debt collection which will ultimately lead to increased debt collections. However this has taken a very long time and improvements are yet forthcoming. Some authorities are suggesting we now should seriously consider the effectiveness of hiring commercial debt collectors.This informative economy and business blog post was brought to you by Your Virtual Office London leaders in Virtual Office, Company Formation and Business Services. Read our blog for more informative stories.

Microsoft prepares to cull its largest number of employees since it began trading.The biggest Job Cull since 2009 is about to go under at Microsoft UK. This will be the biggest job cut in Microsoft history with over 6000 people to loose their role at the company. The new chief executive Satya Nadella is expected to make some radical changes and streamline the UK arm of Microsoft.Cuts are going to be across the board which may include the newly acquired Nokia division as well as marketing and engineering departments, according to news agency Bloomberg.Microsoft currently employs around 127,000 staff worldwide and has seen a rapid increase in the staff they employ since taking over Nokia. It is suggested that the UK will be one of the biggest losers.The new chief executive Satya Nadella has stated that he tends to “flatten the organisation” and that he is aiming to develop a leaner more efficient model to help reduce overheads but maintain high production.Microsoft culled jobs in 2009 with over 5800 role were lost.If you are starting a company, why don`t you speak to our experts? Your Virtual Office London are leaders in company formations and virtual office services, including registered office address in central London.

The UK`s trade deficit increased in the Month of May. The UK`s exports did increase by £0.1 billion however we imported more, this increased by £0.5 billion.There was a major contributing factor which as from aircraft imports, official data has shown.Governments are tasked with decreasing the deficit, which is no easy task. We have to export more if we are too really tackle the problem. The Office for National Statistics has said the UK`s trade deficit increased from £8.8 billion in April to £9.2 billion in May.However the UK`s service sector which is currently exporting a lot more, totalling £6.8 billion, helped to reduce the overall deficit to that of £2.4 billion.Exports to the EU have fallen by approximately 2% which makes the total about £12.2 billion, however imports from the EU increased b 1.6% to £17.4 billion. The EU is a major importer of UK goods, but there is weaker demand in the EU which has not helped the UK`s export figures.

Form chief executive of Sainsbury`s Justin King said that the company is against the new move to relax trading hours on Sunday.He said he's no longer supporting this, Sainsbury`s and larger shops are restricted to just six hours on a Sunday, in comparison smaller shops can actually open for longer.The government are looking at relaxing the six hour trading rule for larger shops in the coming autumn. Mr King said he was not supportive of it, and that is was not a big issue for him or his customers.20 years ago the Sunday trading act allowed shops to open on a Sunday before this many shops were not legally allowed to open the door to customers on a Sunday.Larger shops were restricted to just six hours on a Sunday, with the aim to help protect smaller shops from competition from larger stores.There is a contrasting argument put forward by Conservative MP Philip Davies, he has been explaining that deregulation doesn't matter as many people can still shop online at any time and that the current rules do not really stack up in these modern times.Conservative MP Philip Davies has been leading the push for further deregulation and he says that such an argument does not really make sense any more, particularly now that supermarkets can take orders online and deliver them when they like. Scotland have already relaxed trading rules, companies can trade anytime on any day.What do you think? Your Virtual Office London are siding with J Sainsbury`s we would love to hear what your views are.

Interest rates held at 0.5% by the Bank of England

The national interest rate has been held at the record low of 0.5% for another month.Quantative easing, the Banks stimulus programme for the UK economy was also unchanged at £375 billion.The rate was suggested to go up, as Mark Carney the Bank of England Governor has suggested rates will go up in order to curb the housing bubble, but this is now expected later on in the year.If and when the rates increase, the rate is only expected to go up a very small percentile. The rate rise will be gradual and limited, a new normal rate has been mentioned, this would be 2.5% by 2017.Forecasters expect the rate to reach 1.25% by then end of 2015 and only 2.0% by then of 2016.There is not much pressure to raise the rates immediately as inflation has fallen, normally rates are increased to curb inflation. Inflation has fell to 1.5% in May well under the Bank of England's target of 2%.Like this blog? Find more interesting blog posts on our informative business blog. Your Virtual Office London the professional choice since 1971!

A report has come out that suggest almost half of all UK company managers are working an extra full day in unpaid overtime every week.The report explains that access to emails after work through smartphones and constant work pressure relates to over 90% of managers working outside their normal working day.The report goes onto state that around 13% of managers work an extra 2 days per week in unpaid overtime. The CBI, a Business lobby group has confirmed many UK businesses are addressing the issue of work pressures which is relating to managers feeling they are needed to work extra hours.Two thirds of company manages feel pressure to work the extra hours, the institute of Leadership and Management has reported.The hours are being spent on lunch breaks, early mornings and after hours in the evening. When you look at the amount of extra work carried out it really does add up.It has always been standard practice for manages to work extra hours when the business is really under strain, but excessive hours are not sustainable and not good for staff health or morale. Decisions can start to be affected which will lead to a break down in performance.A survey conducted on-line found that over 76% would regularly work late from home or at the office, and a further 48% would consistently work through their lunch break. This can be directly attributed to smartphone technology, which has helped access to work emails after hours, lunch breaks and even before work on the commute.

Counter productive

Working hours far in excess of the normal working week can really leave its toll on you. Employee burnout can lead to increased stress and further health complication such as depression and even physical sickness.Smartphones can help benefit employees from flexible working, allowing them to reduce the work in the office and giving them flexibility to work from home which can lead to reduced stress. This can then have a real positive affect on the staff which can lead to increased business profits.This blog post was produced by Robert Carter, Digital Manager from Your Virtual Office London.

There are now more UK billionaires than ever before in the country it is the first time the figure has risen past the 100 mark according to the Sunday Times. The official figure is 104 billionaires who are living inside the UK. The total combined estimated figure is £301bn between the 104 who are worth more than £1 billion. This figure is hugely substantial and important as it means the UK now have more billionaires per head of population than any other country. London in the main center for billionaires, it holds more billionaires than any other city on Earth.

The exact figure is 72 billionaires and the next closet city is Moscow which has a mere 48 in comparison. The Indian run company Hinduja Group are at the very top of the list with a fortune of £11.9 bn. The Arsenal FC main shareholder Alisher Usmanov was downgraded to second after his approximate figure shrank to £10.65bn.Many of the billionaires will be 'non-domiciles' who will pay very little tax when compared to a resident of the UK. This gives the owners tax benefits if their resident country has less strict tax regimes.

The number of billionaires living in the UK has increased from 88 in 2013 to the latest figure of 104 in 2014.New people who have joined the list include West End producer Sir Cameron Mackintosh who is now worth £1bn and the founder of estate agents Foxtons who has a fortune of £1.07bn.Philip Beresford, who compiles the list, told the BBC "culture, financial services, nice tax regime, good education for their kids and a nice lifestyle where they meet their friends" were some of the key reasons as to why they were attracted to the United Kingdom.

Update June 2016:

According to the Forbes Rich List 2016, the Hinduja family, who top the list of the UK's richest, rose to number 58 from number 60 richest families in the world. The family, whose riches came from Indian-born business tycoon and investor Srichand P Hinduja, has a net worth of $14.6bn.Among the UK's richest are landowners and real estate bosses, as well as Virgin's business tycoon Richard Branson. According to the Sunday Times Rich List 2016: The number of billionaires in London has fallen, but it's still the super-rich capital of the world. However, the number of billionaires calling London home has fallen for the first time since the financial crisis in 2008. (source: Sunday Times rich list).The capital has lost three billionaires compared to last year, a fall of three per cent, but remains home to more than any other city in the world with 77.

The number of billionaires in Moscow, Los Angeles and Mumbai also declined, down 15 per cent, 12.5 per cent and 22 per cent respectively, according to figures from the latest Sunday Times Rich List. Overall, the number of billionaires in the UK grew, hitting an all-time high of 120 and with a combined wealth of £344bn.There was a shake-up of Brit-born billionaires, with James Dyson overtaking Sir Richard Branson at the top, and 17th overall, with a £5bn fortune. There is some differing of opinion between Forbes and the Sunday Times Rich List.

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Here is a list of countries with their number of currently resident billionaires this year according to Forbes:

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US, 540 billionaires

China (mainland), 251 billionaires

Germany, 120 billionaires

India, 84 billionaires

Russia, 77 billionaires

Hong Kong, 64 billionaires

Japan, 64 billionaires

United Kingdom, 50 billionaires

Italy, 43 billionaires

France, 39 billionaires

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Here are the world top 10 billionaires, their net worth, business, age, and where they live: (source Forbes)

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#1 Bill Gates $75 B, 60, Microsoft, United States

#2 Amancio Ortega, $67 B, 80, Zara, Spain

#3 Warren Buffett, $60.8 B, 85, Berkshire Hathaway, United States

#4 Carlos Slim Helu, $50 B, 76, telecom, Mexico

#5 Jeff Bezos, $45.2 B, 52, Amazon.com, United States

#6 Mark Zuckerberg, $44.6 B, 32, Facebook, United States

#7 Larry Ellison, $43.6 B, 71, Oracle, United States

#8 Michael Bloomberg, $40 B, 74, Bloomberg LP, United States

#9 Charles Koch, $39.6 B, 80, diversified, United States

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The UK`s economy is seeing signs of positive growth. It is reported that the economy grew by 0.8% in the first quart of 2014. This is now the fifth period of continual positive growth, which has been overseen by the conservative government. It is the longest run of positive growth since the financial crisis in 2008.Gross Domestic Product measures an economies activity and if it has increased or decreased in size. However the Office of National Statistics has explained the economy is only 0.6% smaller than its highest peak in 2008.The Chancellor George Osborne has stated "Britain is coming back".

However has warned that Britain`s biggest risk would be to abandon the plan of prosperity and restraint. The US and Germany economies have now surpasses their pre-recession growth peaks, the UK is still not ahead of its economy peak from 2008.However the UK did suffer from server weather which would did have an impact on large industries such as agriculture. Agriculture dropped by 0.07% as a direct result to the server weather the UK faced earlier in the year. Further good news is the International Monetary Fund explained that the UK is to the most impressive performing economy from the world`s largest economies in 2014 with growth forecasted to be 2.9% for the 12 month term.

Update June 2016:

The UK Economic Outlook has seen a 2.2% rise in real GDP growth in the first quarter of the year giving the UK the 2nd fastest growth rate in the G7 membership. Figures for the first quarter also show a 3%consumer spending growth with inflation standing at 0.5 percent. Although our economic recovery has been relatively slow since mid-2009, it is still growing at a faster rate than most of the other G7 member economies over the same period. Consumer spending has remained strong and many economists put this down in part to lower global oil prices meaning less cost at the petrol pumps for British consumers.

Financial experts have mixed outlooks globally for the rest of the year with the unknown effects of the EU Referendum, as well as the continued recessions in Brazil and Russia, plus a slowdown of growth in China. Many economists have predicted an average growth in UK GDP of just over 2 percent during 2016, mainly driven by consumer spending. This will be helped by a combination of low food prices and energy bills being kept down. The Capital city of London is expected to continue to lead the UK recovery with growth levels predicted to be around 3 percent for this year, but other regions across the country are also expected to show growth levels between 1.4 to 2.3 percent overall by the end of the year.

Long-term views held by economists predict that inflation will remain low for now, but may see a small rise in rates over a gradual period as we head towards 2020.With Government targets set to clear the budget deficit before 2020, we may see some further drag on the economy due to fiscal tightening of budgets, but it is thought that the strength of the private services sector will help to offset this with continued job growth and productivity. Are you looking for a virtual office service? why not get in touch with our expert team today, we can really help to boost your businesses presence and give you that professional edge that others in your sector may lack. Take advantage of the UK's growing economy with the prestige of having a London based office service.