TikTok offers an exciting opportunity to turn your creativity into consistent income in 2025!
Creating videos on TikTok isn’t just a fun hobby; it’s now a real path to financial success. With the right strategies, you can leverage your content to unlock diverse income streams, from lucrative sponsorships and TikTok Live gifts to savvy financial moves that maximise your earnings.
Even better, you don't have to rely solely on viral videos. Thousands of creators are already monetising effectively, transforming their views into reliable, ongoing revenue.
In this blog, you'll learn precisely how TikTok creators are making money in 2025 and discover practical tips to start earning consistently from your content right away.
Ways to make Money on TikTok (that actually work in 2025)
If you’re serious about turning your TikTok presence into real income, it’s time to get strategic.
TikTok isn’t just about chasing views; it’s a platform that allows video creators to build brands, sell products, and unlock multiple revenue streams directly through their content.
But with so many features, from the TikTok Creator Rewards Program to virtual gifts, affiliate links, and shoppable videos, knowing where to start (or what actually works) can be overwhelming. That’s why we’ve ranked the top-performing monetisation strategies for 2025 based on what’s working for TikTokers right now.
Curious how each method actually works?
Let’s talk about each of these 11 ways TikTokers are getting paid on TikTok right now in detail.
1. Join the TikTok Creator Rewards Program
If you’re looking to make money directly through TikTok, the Creator Rewards Program is the platform’s official entry point. It’s designed to help creators earn passive income from their regular TikTok posts without needing brand deals or products to sell.
To qualify, your TikTok account must meet the following:
- Be public
- Have at least 10,000 followers
- Earn 100,000 video views in the last 30 days
Once you join, TikTok pays you based on performance, including:
- Watch time
- Engagement
- Audience retention
While the Creator Rewards Program pays modestly per view, it’s still one of the easiest ways to monetise your TikTok content as you grow your following.
The more consistent and engaging your posts are, the better your results will be.
2. Monetise your audience with gifts and live streaming
If you love real-time interaction, going live is one of the most authentic ways to make money online through TikTok. By using TikTok Live, creators can receive virtual gifts from their audience, each of which can be converted into real earnings.
To be eligible, you’ll need:
- At least 10,000 TikTok followers (for video gifts)
- To be 18 or older
- A consistent posting record with engaging content
Once you qualify, you can go live and start accepting gifts from viewers who want to show their appreciation. This feature is ideal for creators who thrive on connection, whether you're offering behind-the-scenes access, Q&A sessions, tutorials, or product demos.
Top creators use strategies like shoutouts, giveaways, or exclusive tips during livestreams to encourage viewers to send gifts. Think of it as turning community energy into a steady stream of micro-payments.
3. Sell products using TikTok Shop
For creators looking to monetise beyond views, TikTok Shop has become one of the most powerful tools in 2025. It allows you to promote and sell physical products directly within your TikTok videos, live streams, and profile, without ever sending viewers off-platform.
Whether you sell your own merchandise, partner with brands, or run a dropshipping business, selling on TikTok allows you to build a direct path from content to checkout.
You DON’T need a million views, just the right offer and a TikTok audience that trusts you.
To get started, you’ll need to:
- Create a seller account
- Upload your product catalogue
- Add shoppable links to posts, livestreams, or your profile
Creators and businesses that post high-quality, product-focused content see the best results.
Pair this with smart storytelling and relatable use cases, and you’ve got a formula that works, especially when combined with other revenue streams like affiliate marketing or sponsorships.
4. Collaborate on sponsored content with brands
Sponsored content remains one of the most lucrative ways to make money from your TikTok, especially for creators who’ve built trust with a niche audience.
Instead of relying on platform payouts, you partner with brands that align with your content and get paid to feature their products or services.
You don’t need millions of followers to land deals.
Many brands now prioritise micro and mid-tier creators with high engagement and a clear niche. If you consistently create high-quality content, brands see you as a trusted voice, and they’re willing to pay for access to your influence.
Here’s how to get started:
- Build a strong creator profile with a focused content theme
- Use TikTok’s Creator Marketplace or outreach platforms to connect with brands
- Only promote offers that genuinely resonate with your audience
When done right, sponsored posts can feel seamless and still deliver real value to your followers, unlocking high earnings on TikTok that scale with your reach.
Average sponsored post rates by creator tier
Note: Actual rates depend on engagement rate, niche, content style, and location.
5. Become an affiliate and promote products
Don’t have your own products to sell?
No problem.
Affiliate marketing is one of the easiest ways to monetise your TikTok content, making it ideal for creators who want to promote products they already love.
As an affiliate, you earn a commission every time someone makes a purchase using your unique link. With platforms like TikTok now supporting in-app shopping and affiliate tools inside TikTok Shop, creators can seamlessly connect content to products their audience wants.
Getting started is simple:
- Sign up for affiliate programs (Amazon, or niche brands)
- Add links to your bio or shoppable content
- Create short, value-driven videos showing how the product works
This strategy is especially effective for creators in beauty, tech, fashion, or lifestyle but it works in almost any niche if you’re consistent and honest with your recommendations.
6. Offer coaching, courses or premium content
If you’ve built expertise in your niche, you can monetize your TikTok audience by packaging that knowledge into paid offerings. Think online courses, coaching sessions, digital guides, or even exclusive content behind a paywall.
This is one of the most powerful ways to start a business using TikTok as your lead generator. You don’t need a massive following, just a focused audience and something valuable to teach or share.
Creators typically use TikTok to:
- Build trust through short-form educational content
- Funnel viewers to a signup page or platform like Gumroad, Teachable, or Patreon
- Deliver premium content through private access or downloadable products
The best part?
These offers are 100% yours, which means complete control over pricing, branding, and format.
7. Use TikTok ads to drive traffic to your business
If you’re running a brand or side hustle, TikTok Ads can do more than boost views; they can drive real traffic and sales.
While many creators focus on organic reach, successful creators and businesses are leveraging paid tools to scale their audience, promote offers, and even launch entire products.
From shoppable video ads to lead generation forms, the TikTok ad platform is built to convert, not just entertain. And thanks to its detailed targeting, you can reach the exact audience that’s most likely to buy.
You don’t need a huge budget to get started, even £10–£20/day can deliver results when paired with high-performing content and the right audience targeting.
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8. Collect tips and donations from loyal fans
Sometimes, your audience just wants to say thank you, and TikTok now makes that easy with tips and direct donations. If you consistently deliver value, your fans may be more than willing to support your content financially, especially if you make it easy for them to do so.
Through the native tipping feature of TikTok(currently rolling out to more regions), viewers can send small, one-time payments as a token of appreciation.
It’s a low-friction monetisation tool perfect for creators focused on community-first content.
To enable tips, you'll need:
- A creator account in good standing
- Age must be 18 years or older
- Minimum donation amount is $3 USD
- Approval through the monetisation settings of TikTok
This is one of the most authentic ways to monetise your TikTok, mainly if your content entertains, educates, or inspires.
9. Sell digital products or exclusive content
If you have skills, templates, or knowledge people want, why not turn them into a product?
Many creators now sell digital downloads or exclusive content to monetise their TikTok audience without relying on brand deals or in-app payouts.
Think:
- E-books or guides
- Editable templates
- Notion dashboards
- Premium video content
- Private podcast episodes
These can be delivered off-platform through tools like Gumroad, Ko-fi, or Stan Store and promoted using short, compelling TikTok videos.
The best part?
Once your product is created, it can be sold repeatedly with minimal additional effort.
10. Build a fan membership or subscription channel
If you’ve built a loyal following, offering fan subscriptions is a powerful way to unlock recurring monthly income, and TikTok is starting to support this directly.
Through features like TikTok Series, select creators can now offer exclusive, paywalled content directly on the platform.
While still in limited rollout, these tools allow you to:
- Charge a monthly fee for bonus or early-access content
- Create exclusive video bundles
- Offer subscriber-only perks or behind-the-scenes content
Eligibility Requirements (as of 2025):
- Must be 18 years or older
- A creator account in good standing
- A minimum follower count (TikTok hasn’t published a universal threshold, but most accepted creators have 10K+)
- Consistent posting of original, high-quality content
Not eligible yet?
No problem.
Many creators still use third-party platforms like Patreon, Ko-fi, or Buy Me a Coffee to monetise their most loyal fans while TikTok’s native system expands.
This is one of the smartest ways to leverage your audience and maximise your earnings on TikTok, especially if you're creating consistent, high-value content.
11. Grow and flip TikTok accounts like a digital asset
If you’re great at building audiences and know how to grow TikTok accounts fast, you can flip those profiles for profit, like buying and selling websites or domain names.
Here’s how it works: You create and grow a themed account (e.g. fitness tips, cooking hacks, book reviews), build a solid base of followers and engagement, and then sell that account to a brand or creator looking for a ready-made audience.
It's a lesser-known but highly profitable way to earn money through your TikTok skills.
This strategy is especially popular in:
- E-commerce niches
- Local business promotion
- Affiliate and lead-gen accounts
- Personal branding handovers
Just make sure to follow TikTok’s policies and get professional advice (or consult an accountant) if you plan to do this at scale, especially when handling ownership transfer or earnings documentation.
Is it hard to make money on TikTok in 2025?
It can be, but only if you approach it like a business rather than a guessing game.
There’s more opportunity than ever to monetise your TikTok content, but the creators seeing real results aren’t just posting trends and hoping for the best. They’re testing formats, engaging with their audience, building trust, and choosing smart strategies that fit their goals, whether that’s affiliate income, gifts on TikTok, or growing a brand.
Success doesn’t happen overnight
But if you’re consistent, intentional, and willing to learn, you don’t need millions of views to start earning real money from your account. You just need a plan and the willingness to stick with it when results take time.
So if you're serious about growth, keep showing up.
Keep creating.
And when you're ready to take things to the next level, don’t just think like a creator, start thinking like a business.
Frequently asked questions
How many followers do you need to make money on TikTok?
How much money can creators earn per view?
What kind of TikTok content makes the most money?
Is it possible to make money on TikTok without showing your face?
Yes, you can absolutely earn money on TikTok without appearing on camera. Many successful creators use creative voiceovers, engaging animations, or niche-specific content that doesn't require personal visibility. You can still join the Creator Rewards Program, secure brand sponsorships, and effectively promote products while remaining completely anonymous.
How do I get paid from my TikTok account?
TikTok pays creators via secure payment methods such as PayPal or direct bank transfer, depending on your region. After meeting eligibility criteria, you can easily set up payments through the monetisation settings in your TikTok account. Ensure your payment details are correctly linked to start receiving your earnings seamlessly.
Dropshipping is a business fulfilment model that lets you sell products via an online store without holding inventory, and the supplier ships directly to the customer.
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